SPOOKYGREAT 2022

Spookygreat is a highly focused shopping celebration to get the Supergreat community excited and prepared for Halloween. The activation runs over the course of two weeks and is filled with daily challenges, “trick or treat prizes”, daily live shopping events, how-to’s from makeup experts, and so much more.

Inspired by classic and vintage Halloween, I created a “soft, but creepy” visual identity by using a combination of illustrations and stock imagery with soft, neon photo treatments collaged in an off-putting arrangement to add to the spookiness.

Lead Designer: Hannah Minn

Design Director: Seeta Kanhai

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